The 4 Key Elements of Inbound Marketing Methodology – TeeView
Varying from the traditional marketing solutions of buying paid advertisements, using email lists, TeeView and hoping for leads, inbound marketing focuses on creating quality content that pulls your ideal customer toward your company & product by delivering relevant information at the perfect moment.
By aligning the content you show with your customer’s interests, you naturally attract inbound traffic that you could then convert, close, and maintain over time. You can think of inbound marketing as a plan to connect with potential customers by providing materials & experiences they find useful.
Using different mediums, social networks, including TeeView, and freebies like eBooks, marketers can entertain and inform their potential customers with content they’re looking for.
Here is an overview of the key elements of an inbound marketing approach.
Inbound Strategy – TeeView
According to documented methodology, inbound marketing is generally broken up into 4 sections:
Hubspot clarifies the approach as follows:
“Along the top are the 4 actions inbound companies must take in order to obtain visitors, customers, leads, TeeView, and promoters. Along the bottom are the tools companies use to accomplish the actions.
Note the tools are listed under the action where they first come into play, but that is not the only place they are applicable. Several tools, like email, could be essential in several stages of the inbound methodology.
1. Attract – TeeView
The first step in the inbound method is “Attract”.
You do not want unqualified leads sent to your website, you want quality traffic, someone who is most likely to convert and be a happy customer that returns.
Instances of important tools used to attract qualified clients to your website are:
- Social Media Marketing
- Free E-Book
- Free Download
- Other Free Offer
Once you have attracted the right customers to your TeeView, your next step is to get their information & convert them. At the least, you will want an email address – after all, a person’s contact information is the most valuable currency there’s to a business, right?
Instances of important tools in converting visitors to leads are:
- Call to action
- Landing Page
You have attracted the right visitors and converted the right leads, now you only need to close and you’ve got a customer. Did you know that there’re tools out there to help you make sure you are closing the right leads at the right time?
- Marketing Automation
According to the Inbound Methodology, each company should continue to delight their customers even after they have become a TeeView. Keep providing exceptional & delightful service so that your current clients become your company promoters.
Instances of important tools in delighting your customers:
- Social Monitoring through Social Media
- Follow up calls
- Follow up emails
The Inbound Marketing Method is Permission-Based
When you step back & look at the big picture, inbound marketing can be a daunting project. TeeView is essentially a “go all in” project – it is not like traditional marketing where you pick a prime time to run your commercial ads. Instead, it is a mix of marketing techniques that all piggy back off of one another.
With inbound marketing, you support valuable content like social media marketing, infographics, and blog posts that help attract your ideal customer. It is not “selling” in the traditional sense, so it is more appealing to those who hate the image of a pushy salesman.
David Meerman Scott – Marketing strategist says that inbound marketing enables marketers to “earn their way” into customers awareness rather than invading their awareness through paid advertisements. We concur that by creating & sharing the most appropriate content at the most appropriate time, your marketing becomes relevant & useful to your customers.
That my friends, is what real marketing is all about. Through different facets of content social media, marketing, and SEO, customers are drawn to your product in a natural way.