Scores of brands in the beauty industry could have made use of couple of schmooze optimization with the top video influencers at BeautyCon LA on Saturday. If you aren’t common with BeautyCon, it illustrates itself like “the world’s premiere fashion, beauty, wellbeing, and lifestyle end point for fans, brands, and content designers.”
If you aren’t regular with the concept of ‘schmooze optimization’, it’s the proceduce of taking casual conversation with video influencers with video influencers through YouTube, Instagram, Facebook, Twitter, and Vine who can lend a hand you to increase brand awareness, boost website traffic, produce more revenue, and enhance return on marketing investment of you. Making use of Tubular cross-platform intelligence, we took a look at a couple of the top beauty influencers at BeautyCon and the positive impact popularity and authenticity of them can carry to a branded Easy Webinar campaign.
BeautyCon: Carrying Brands & Influencers Together
BeautyCon LA was kept in Los Angeles on July 11, 2015, and the event interested thousands of “beauties” (i.e. attendees who aren’t internet famous), who were capable to network, mingle, and hang out with more than 150 content designers and celebrities (i.e. video influencers), involving: Bethany Mota, Bunny Meyer, Meredith Foster, Dulce Candy, and many others.
There were as well over 80 “brand partners” (i.e. MCNs and brands) in attendance involving Maker 3 (RPM Networks), AwesomenessTV, StyleHaul, Nasty Gal, Forever 21, Maybelline New York, NYX Cosmetics, Soap & Glory, Nike, Barbie, QVC, Birchbox, Tarte Cosmetics, Pixels, and Mudd.
Now, think if you were in charge of business development at one of these MCNs or you headed up promoting at one of those beauty brands. You would have had to spend the entire day viewing performances, taking part in interactive presentations, and talking over the future of online media for the change to connect with a small handful of these video influencers. Really, you don’t have to imagine it. All you have to do is view the BeautyCon trailer to watch what you’d be up against:
Beauty Influencer Promoting: How Big is Benefit for Brands?
Of course, there’s a advantage to nurturing key relationships with video influencers even if you have to resort to unoptimized schmoozing. How big is this advantage?
So, check out the video on Instagram by advantage cosmetics entitled, “Absolutely everything about @patrickstarrr‘. This Instavid already has 68,000 watches, uploaded on July 10, 2015. And according to Tubular, it also has 22,000 likes and 416 feedbacks. With a whole of more than 22,000 assignations, that recives this Instavid 33.0 engagements per 100 watches.
Or, watch this Vine by A Fashion Nerd entitled, “At the @neutrogena event #beautycon”. This Vine already has 11,000 watches (loops), uploaded July 10, 2015. And according to Tubular Intelligence, with a total of 133 assignations, that also gives this Vine 12.0 assignations per 100 watchs.
Or, check out “Teala Dunn Hangs with BeautyCon BFF at American Apparel!”. This YouTube video already has 10,000 watchs, and 707 assignations; 6.5 assignations per 100 watchs, uploaded on June 15, 2015.
So, how would schmooze optimization have created even better results? Well, imagine that you began by making use of Tubular Designers or Profiles, which allows you to find out and contact over 2 million video designers across YouTube, Instagram, Facebook, Twitter and Vine. Now, all you actually need to do is dig via the 434,000 designers in the general beauty category. They have 6.4 billion watchs from videos uploaded in the last 365 days.
You’d quickly view that Bethany Mota is one of the video influencers who can impact business of you. Mota has a social reach of 19.1 million, which involves 9 million YouTube subscribers, 1.6 million Facebook followers, 2.5 million Twitter followers, 5.1 million Instagram followers, and 670,000 Vine followers.
Her videos produced 15.1 million watchs, involving 13.9 million on YouTube, 25,000 on Facebook, 835,000 on Instagram, and 358,000 on Vine. Like a YouTube designer, she ranks in the top five for ‘Home’ content, and is in the top fifty for ‘General Beauty’, in May 2015.
You’d also quickly watch that Bunny Meyer is another one of the video influencers who can impact buyer’s of you decision making process. Meyer has a social reach of 8 million, which involves 5.3 million YouTube subscribers, 642,000 Facebook followers, 397,000 Twitter followers, and 1.6 million Instagram followers.
Her videos interesting 35.8 million watchs across YouTube and Instagram. Like a YouTube designer, she ranks in the top ten for a number of categories involving ‘Beauty – Hauls, , ‘General Beauty’, and ‘Beauty – Nail Art & Manicures’, in May 2015.
And after a little digging you’d also discover that Meredith Foster is another video influencer who merits time and attention of you. Foster has a social reach of 6.5 million, which involves 3.5 million YouTube subscribers, 472,000 Facebook followers, 836,000 Twitter followers, 1.5 million Instagram followers, and 184,000 Vine followers.
Her videos produced an impressive 6.4 million watches across YouTube, Instagram, and Vine, in May 2015. Her most common video is a how-to on recreating the Taylor Swift look, which has, to date, made approximately 6.9 million watches:
Strategy Ahead to Meet Influencers
And if you actually wanted to stand out from all the fans who were there to get selfies with BFFs of them, then you could have said each of these top video influencers when you contacted them in enhancement that you were carrying a video crew along with you. If you want to advance focused, value-add relationships with video influencers, then interview them and upload changed versions of videos of you across YouTube, Instagram, Facebook, Twitter and Vine. It’s a short step from here to planning initiatives that will allow you work together. It means that what I think by schmooze optimization.