You want to become as an expert in your industry and build relationships with the media.
You want to know what the marketers need to connect with traditional media influencers. To follow the interview of Josh Elledge
More About This Show
The Social Media Marketing podcast is a talk radio show demanding of Social Media Examiner. The purpose of this show that is to help business owners and Ad Inferno Review identify what they work with social media marketing
To understand throughly this program, I will interview Josh Elledge in this episode. He is a founder the web SavingsAngel.com as well as a consumer advocate. The site is famouse that dedicated to consumer savings. He have appearanced on more than 1000 TV and radio and he als syndicated helpful information for newspaper columinist. Moreover Josh Elledge is also host of the Saving Angel Show and the founder of UpendPR.com
Josh discovered how to connect with traditional media influencers.
You will explore how to build relationships with media via Twitter.
Read the show notes, share your feedback and get the links mentioned in this episode below.
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You will learn something from in this show:
How to Connect With Traditional Media Influencers
After finishing high school, Josh became a journalish in the United States Navy. It was a beautiful great way in order to participate in producing video news stories for the Navy and Marine Corps for an 18 years old, he shares
About 9 1/2 years ago, Josh built up a membership-based website – SavingsAngel. The aim of SavingsAngle is to end lack, hunger and need in communities and their mission is to help consumers cutting grocery bills in half; the charges customer of Josh’s company is $3.99/week.
he want to advertise his web but he did not have money, it is forced to find other ways to get exposure. Josh shared the significant of SavingsAngel with every media influencer in order to get attention t him. He want to find a way to work with others to achieve what he wanted to do in his area, not make a lot of money for promoting SavingsAngel
For radio, Josh grow a segment by sharing the best 3 to 5 grocery deals in the area (he currently lives in Orlando, Florida). It is to help his segment become his syndicated newspaper column. It’s a very popular segment, he have been segment for TV on the last 5 1/2 years and it got positive feedback. Each week,he provides information and contents for the local FOX affiliate, they really love them.
For print publications, Josh salvaged the unsold ad space publications typically fill or remnant space by running ads for themselves. Josh suggested make a part of revenue based on a 1/4- or 1/8-page ad. and he was alternative to 20 media outlets. Several of those outlets have aproved and made suggestion with him. Quickly, he got accomulation as possible.
What Marketers Need to Understand About Traditional Media
Josh explains that understand about traditional media is so important that is to say you’re asking the media to give you publicity and to take a chance on you. You must mix them with education or entertainment information, content as a part of a news story or a segment
PR is a strategy and all about the long game. PR dose not use any kind of sales language. But this is not opportunity in order to sell your thing, because the media will be sensitive if you are trying to sell to their audience, even you won’t be invited back, or worse yet you could be blacklisted. I beleive that the influencer will give them the space to do that and credit you. It’s okay for you to mention your brand in passing.
What is the long game with PR? To become the reliable subject-matter expert and source that the media contact may be do many time, Josh cited that he has been quoted in the Chicago Tribune close to a dozen times and has done his TV segment on FOX 35 close to 300 times. He goes into service mode and drops everything he’s doing to make that journalist’s job easier in each time he’s contacted.
How to appearances in TV easily? Josh shares, it is important to do everything the pre-work (what people want to hear, are going to say and do). It takes a few back-and-forth emails, Whether the segment is live or recorded, it’s really important to talk in sound bites . Josh shares more information, Condense what you want to say into paragraphs, and then condense it further into the two to three most important sentences that the audience needs to hear.
How to Find the Journalists Using Twitter
Josh says that there are something that you can do to find out members of the media. Firstly, you are always active person monitoring what’s going on in your industry. The secondly, you must read much news sources, see and pay attention who is writing and what they are writing. Use any tool for example like BuzzSumo, any news reader, or Google News to identify journalists. You just need to being active and aware of what’s going on in your industry, it will help you.
Then you list all the journalists into your separate Twitter. For example, make one list of industry journalists and another list of local journalists. Once you have your lists, it is really easy to turn in seeing what they’re all talking about every few days or once a week.
You’ll want to get on individual people’s radar after building the lists. You can do that by liking or favoriting their tweets, replying occasionally (don’t be creepy, be cool), and retweeting. Josh says to use the technique of .@, which shows that you don’t just want to reach out to that person, If you do tweet them. You want to reach out to everybody and show you’re a fan of his or her work.
Josh shares that at some point, when offering helpful words, he does not even consider this a pitch. It is simply an “this is trending right now,” or “this might make a great story, and if so, I have a couple of ideas that might be helpful.” or “I know you have these content needs and I’m an expert in this area,”
He responded with a thank-you that I have found to Seth Godin once because i saw something missing from his blog. A way to get to know someone and provide value before the pitch that John Lee Dumas, a big guy in the podcasting space, sent me a personalized video with a couple of tips to allow me to do something better with my podcast
In business you’re the combined average of the five people you associate with most, that is part of the law of association. Those larger influencers don’t necessarily want to let you in, Everyone wants to improve his or her average by looking upward. However, the way to get into that five is to offer acts of service. Josh wanted to make a connection with John Lee Dumas to be on his show, and offering to be of service was a great path.
When you want to be pay attention, you introduce yourself to an influencer or someone working in the media. Even they can make a decision in a few seconds. So Josh recommends something in order to help preparing better.
The first, you must make sure your copyright and keep your website updated. Unless your copyright is up-to-date, you can not communicate professional. it is to cause trouble for you, Your website should also be responsive.
The next to thing, you have to do concentrating on showing up in Google search. You work with your peers as a leader and find ways to be of service without asking for links back. You should offer your expertise to small podcasters and small bloggers. Even though rate of search Josh is large amount in media, you will find that about 50% of the first 3 to 4 pages of results are from podcasts.
you will be difficult to approach with the largest podcasters because of its long waiting lists, so it’s better to get lots of practice with smaller podcasts. you find the subjects you’re interested in, listen to them and then reach out large podcast. you not only let the hosts know you enjoy their podcasts, but also share the value you can bring. To talk in terms of what’s in it for them and their audience.Don’t talk at all about what’s in it for you.
Finally, 90% of the media people he knows actively use Twitter. It’s the number-one platform for reaching out to media. You can reach out to anyone you want by Twitter, even Twitter has obliterated what would normally have cost small business owners thousands of dollars per month in being able to connect with media and influencers. Why don’t you use Twitter for your benefit?. We have some steps to do while use professional on Twitter.
First of all, your cover art is really impression, your profile must show you ’re a professional who actively uses Twitter, and that you have a good presence there. Jost shares that you use your face instead of your logo on your avatar, it’s help media personalities feel like they’re talking directly to you on Twitter.
Josh want you will have the highest possible chance of success when you reach out to the media,
How to Maintain Relationships With the Media
one part of connecting with the media is getting quoted and put in front of an audience. you will create to the other part, you have to increases your value in the marketplace and your stature among potential investors or customers, and when you continue promoting a media placement the journalist begins to view you as a partner.
Josh says, you should see the first time you work with a jounalist and the begining of relationship are alike. In the life you must last your relationship, so you will go on making yourself available and offer story ideas, bullet points, and quotes.
Josh recommends that you might inspire story ideas when asking permission to update a journalist every couple of weeks with the things you’re working on. Josh tells his journalist friends that he’s very available. If they need an expert, though of a tight deadline, they should call, text or email him, because he is always priority to help them whenever they need a consumer story.
The Pitching Process
Why people have to rely on expensive PR experts to help them. Because in the past, the act of pitching was very formal. Today, it is not only the news is shorter and journalists and content producers are in constant need. Josh says you can now share a link to a story (on your blog or on someone else’s) or simply tweet someone. say you noticed they’ve written about this subject before, and indicate that you’re an authority in the space and are available if they need an expert.
Josh says that your mission is to make the journalist’s job easy. They have a lot of work to do, so you give them quotes and an outline and never ask for anything in return. You don’t have that relationship yet.
Respect that these people of authority have gotten there because they’ve put in the time and effort. You’ll be respect there; may be, it takes a couple of years, you just need to allow the process to happen. Once you’ve developed relationships with every relevant influencer in the world and have great media contacts, you’re set for life. You don’t have to work as hard because you have people coming out of the woodwork to ask for your opinions.
You want to look for a hook, that is what people are already talking about. Josh also recommends news jacking as a way to pitch Grab onto trending water-cooler subjects and use them as a way to make a bigger point or introduce your expertise.
Josh shares an example of how he did an off-the-cuff pitch. Everyone was talking about how Disney World had just raised the ticket price and he was in the newsroom . Josh told them while it wasn’t in his wheelhouse, it was a consumer issue, so he could absolutely talk about it. He told them to hang on a second and after doing a little research, he was ready to go. Even though the segment didn’t directly benefit Josh, he’d made himself available. The more areas where Josh can help the media, the more they can rely on him.
TV is probably the most difficult medium on which to get exposure because it’s visual. You have to look good and sound good so there’s not as much competition.
Discovery of the Week
Twitter Analytics from AgoraPulse is a free tool that allows you to compare your Twitter account to others, While Twitter Analytics gives you information about your tweets and the audience for your Twitter account.
For example, say you want to compare the quality of your interaction or the amount of Twitter activity with the accounts of your competitors or peers.or the number of followers you have, You go to analytics.agorapulse.com, authorize it to access your Twitter account, and click through the confirmation email. Then you add the other Twitter accounts to which you want to compare. You can see over how much engagement other accounts are getting the last 30 days, as well as interactions or conversations per tweet. There’s a really great Twitter-specific dashboard for all of that high-level data.
You list your report off using this tool, If you’re doing a weekly or monthly report to show how your Twitter account is doing compared to others, or even if you’re in an organization that has multiple Twitter account, and you have quick, easy reporting.
Other Show Mentions
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