Just Ask: 8 Ways You Can Increase Email Opt-ins and Get More Subscribers 3/4
Email marketers know this all well: opt-ins are the bread and butter of effective drip campaigns & perhaps represent the easiest way to build your list. After all, once your opt-in forms are up & running, you can encourage your subscribers around the clock without lifting a finger.
today’s users are much stingier with their email addresses than they used to be. From fear of scams to security concerns & beyond, it takes some schmoozing on your part to build trust with your opt-in audience & actually convince them to support their personal information.
That being said, there is no one-size-fits-all approach to asking for opt-in. Regardless of your industry, your opt-in forms should tick the following 3 boxes:
- Builds trust & shows that you’re looking out for the best interests of your Tai Lopez Social Media Marketing Agency Review
- Contains enticing copy that piques the curiosity of your readers
- Presents a unique selling proposition that differs from your competitors’ opt-in offers
Do not freak out. Crafting a killer opt-in offer is much easier than you may think!
Thankfully, you have the freedom to select from plenty of proven, surefire plan to encourage opt-ins which work like a charm.
I know what you are thinking.
“But I do not want to annoy anybody! Pop-ups are so 2001!”
You may be resistant to the idea of squeeze pages, but the numbers do not lie: they just plain work to increase email opt-ins.
Comparing pop-up ads from the early 2000’s & the squeeze pages of today is like comparing apples & oranges. While yes, squeeze pages do work to interrupt your visitors, they give your traffic no choice but to look at your opt-in offer.
Check out this inviting example from Marie Forleo:
Squeeze pages could be a stylish tool to grab your visitors’ attention: simply bear in mind the importance of presentation & copy.
Exit pops work to turn the heads of your fickle visitors who are seemingly stuck on your site & don’t know what to do next.
Most exit pops present time-sensitive deals & discounts as means of building trust for skeptical traffic. Much like what Neil Patel does in the instance from Quick Sprout:
Exit pops are a win-win for building opt-ins as you could grab the attention of traffic that may have been on the way out anyway.
Encouraging opt-ins is about creating a sense of value. Lead magnets do that by presenting something potentially valuable to your prospects in exchange for email address. Lead magnets come in many shapes and sizes.
Creating a lead magnet does not have to be rocket science, nor does it have to represent a massive investment. If the company has ever done any sort of case study or has a high-performing piece of content, you already have the makings of a great lead magnet.
It I s under wraps. It’s breaking news.
Lead magnets represent the ideal opportunity to pull psychological triggers like urgency & exclusivity to drive your readers to act. See how this opt-in from SmartBlogger promises results in the form of a content cheat sheet:
Remember: your lead magnet does not have to be something insane or expensive, it needs to be presented as being worth a million bucks.
Giving a “free gift” to subscribers in exchange for their information is one of the oldest tricks in the marketing playbook.
That is because it still works.
The difference between gifts & lead magnets once again boils down to presentation. Lead magnets have some legwork involved on behalf of your subscribers. They will have some reading to do if they pick up your e-book, for instance.
But with gifts, there are no strings attached, merely a simple exchange of information for something free.
Check out this off-the-wall instance from Russell Brunson of ClickFunnels. Brunson is notorious for dangling free physical products in front of prospects in exchange for email addresses. This includes free copies of his book DotComSecrets or mp3 players preloaded with his “Marketing in Your Car” podcast:
Consider also that if someone is willing to opt-in for a gift & even perhaps pay for shipping to receive it, they are probably a pretty warm lead, aren’t they?
If you are trying to build your opt-in list, there is no reason to hide it from your visitors.
Content widgets could be spread throughout your site, including your landing pages, sidebars & blog posts to remind readers that your list awaits.
Widgets do not interrupt the flow of your site & are often easy to integrate through platforms such as WordPress. Backlinko implements a variety of widgets like this one:
Top Bar Widgets
Representing an alternative to squeeze pages and exit pops, top bar widgets such as Hello Bar & LeadBoxes allow you to present a static opt-in chance at the top of certain pages on-site. Check out the example from SocialTriggers:
These widgets can be used to promote specific lead magnets & other offers that your readers may otherwise miss.
Challenges are a fantastic alternative to traditional offers as they allow to both show off your expertise and engage your audiences. Elna Cain’s “Ditch Your 9-5 Challenge” is an example:
Creating a drip campaign through a challenge is a subtle yet efficient plan to make sure readers are interacting with your messages, meanwhile making more positive impressions between your brand & your prospects.
Seriously, Just Ask
Talk up your awesome email list on your blog.
Remind your readers time & time again that they’re missing out if they are not opted-in.
And do not worry about annoying your readers: if your email campaigns truly offer value, you have nothing to worry about. You know you cannot hope to begin building your list till you actually ask for opt-ins, right?