FlickGraph Review – You have 1.7 to 2.5 seconds to catch attention
According to recent FB official post, people spend, on average, 1.7 seconds with a piece of content on mobile and 2.5 seconds on desktop.
So let’s face it, in this fast-paced environment, without scroll-stopping content, your posts and ads are almost invisible.
Non-appealing posts or ads content is one of the main factors why majority of marketers fail to generate viral traffic and lose cash on facebook ads.
While scrolling through news feed, people barely glimpse over traditional images that use photos and have hard time to commit to watch a long-form video content.
Big brands & celebrities are already exploiting power of cinemagraphs
Big brands like Apple, Netflix, Canon, Mercedes-Benz, Dior, and others started using so called cinemagraphs, which are special blend between an image and a video.
Cinemagraphs are living photos that look like a still photographs but have moving part, which loops forever.
Because the motion part contrasts with the stillness of the rest of the image they instantly catch attention.
Cinemagraphs are almost impossible to ignore, easy to digest, fun to share, and they get results.
Social media is exploding with cinemagraphs that go viral
It is a huge chance which is growing at staggering rate and you can immediately tap into it.
Big brands and celebrities are already exploiting power of cinemagraphs to reach and engage with 2.3 billion users of social networks.
According to Fors Marsh group tests, it takes only 1/4th of a second of exposure for people to recall mobile cinemagraph feed content at a statistically significant rate.
Cinemagraphs come in both HD video format, to use on social media with video support, and in GIF format to use on image only social media and mobile websites.
A/B Test: Cinemagraphs vs Still Photos n Facebook
Recent fb ads case study based on Toronto-based start-up inkbox showed 117% increase in click-through rate, 42% decrease in cost per click, and 4 points increase in relevance score after they started using cinemagraphs.
Cinemagraph is the best scroll-stopping content
Scroll-stopping content is even more important for free viral traffic because it skyrockets social shares by both making people pay attention & giving them amazing content to share.
So if you want your content to be shared and go viral, there is no better way than to use cinemagraphs right now before everybody else starts using them.