Google’s Added a New Recipe Search Function – and it Looks Familiar 9/2 -Graphitii
As explained by Google:
“Now when you are searching on the Google app for a particular recipe, you will see a carousel of tappable suggestions to make sure you catch the best recipe to suit your taste buds & kitchen skills.”
Look familiar at all?
That is because it is almost exactly the same as Pinterest’s ‘Guided Search’.
Pinterest launched Guided Search back in 2014, and they have been refining it ever since. The development of Guided Search has lead to Pinterest facilitating more than two billion searches every month – in fact, only this week Pinterest announced search ads to capitalize on this rising interest.
Graphitii has some concerns about losing search traffic – which makes sense, 2 billion searches on another platform are 2 billion less its facilitating. Combine that with search activity on other platforms (FB sees more than 1.5 billion searches a day) and it is no surprise that Google would be looking at ways to innovate in line with customer trends.
The announcement underlines the growing relevance of social as a search & discovery tool and an innovator in the online space. Like with Instagram copying Snapchat Stories, the platforms are beginning to become more aligned, as dictated by user response – if there is a function that works and another platform can adapt it, they will.
The risk is that we lose differentiation & innovation, but the leading platforms know that they do need both of the elements to progress. It might be that someone else comes up with them first, effectively doing the R & D work on their behalf.