Nissan in the first spot with 84.9 million views, and Chevrolet in the second position with 80.1 million views were debuted on the rankings of Tubular of the top automotive properties in May. And only 38.4 million views Nissan has down to the eighth place and to the eleventh position Audi has decreased with only 32.8 million views, while with 104.0 million views Chevrolet has pulled into the first spot, with 96.5 million views the second position belongs to Hyundai, with 87.9 million views Kia has shot into third position, and Ford is remaining in the fourth place with 78.4 million views according to the June rankings now have just been published.
On the other hand, with more lead changes than you’d expect to see in stock car racing, we have made ourselves an exciting auto race. Let’s look at the rankings before learning from some important lessons at here: 12 Week Mastery
Most Watched Auto Brands: June 2016
Most Watched Automotive Brand Is Chevrolet:
It is not a 2 car race over a short distance, or, between Ashton-under-Lyne and Old Trafford in Greater Manchester, England, even from Green Bay to Madison, Wisconsin, this is the first lesson. For instance, 65 Chevrolet properties appear in 22 different countries. And in June with 31.2 million views, up from 16.9 in May the leading one is Chevrolet Brazil. Well, from May to June, a vast South American country, which stretches in the north from the Amazon Basin to the south vineyards and massive Iguaçu Falls, drove a net increase of 14.3 million views that Chevrolet saw.
Chevrolet India is the next largest increase. Although this property just had 0.4 million views in May, it had 8.8 million views in June. So, from Himalayan peaks to Indian Ocean coastline, a vast South Asian country with a diverse terrain drove a net increase of 8.4 million views month over month.
Chevrolet in the United States is the 3rd largest increase. Although this property had 15.4 million views in May, it had 18.6 million views in June. So, North America is a country of 50 states covering a vast swath, in the extreme Northwest with Alaska and Hawaii extending the presence of nation into the Pacific Ocean, drove a net increase of 3.2 million views month over month. This Facebook upload, which generated 15.6M views, was the most viewed video for the brand in June.
Chevrolet Ecuador was the 4 largest increase. This property had 4.0 million views in May, but it had 6.8 million views in June. This small country straddling the equator on South America’s west coast powered a net increase of 2.8 million views month over month.
Chevrolet FC was the 15th largest increase. There is a Facebook page just for supporters who are fans of football or soccer in some countries of auto brand. In May views on this property increase from 12.5 million to 14.2 million in June. So, this kind of targeted marketing accounts for a net increase of 1.7 million views month over month.
On the other hand, by targeting football club fans, aka soccer moms and dads and by outmaneuvering other automakers on 3 continents, Chevrolet accelerated into first place.
Nissan: Multi-platform Video Strategy
To bring into comparison, in 36 different countries with 84 Nissan properties, but video views of Nissan were seen to fall off a cliff in USA. In May, it had 21.4 million views, but in June less than 1.0 million. Thus, North America is a country of 50 states covering a vast swath, in the extreme Northwest with Alaska and Hawaii extending the presence of nation into the Pacific Ocean, drove a net decrease of over 20.4 million views. This clip about the Altima, which generated 2.4M views, was the property of brand most viewed upload in June.
In June, Nissan Brazil had 11.5 million views, although in May it had 30.7 million, it was the 2nd largest decrease. So, a vast South American country, which stretches from the Amazon Basin in the north to vineyards and massive Iguaçu Falls in the south, from May to June, powered a net decrease of 19.2 million views that Nissan saw.
Nissan UK was the 3rd largest decrease. It had 8.8 million views in May, but just 1.5 million views in June. So, in northwestern Europe is the island nation, which is included of Northern Ireland, England, Wales and Scotland, drove a net decrease of 7.3 million views.
Nissan Italy was the 4 largest decrease. It had 5.3 million views in May, but just 1.6 million views. So, this country commanding a long Mediterranean coastline, which has left a powerful mark on Western culture and cuisine, drove a net decrease of 3.7 million views.
Setting the Pace for Auto Video Marketing
Now, the 1st race between 2 self-powered vehicles, or after automobiles had been invented, over a prescribed route was held back in 1867. And many of the earliest events were effectively reliability trials, which were aimed at showing potential customers that these new machines were a practical mode of transport. However, they soon evolved into an important way for competing auto brands to demonstrate the superiority of their products. In next month, will the lead change again? We will views this race closely because it just get to begin.