Instagram now has more than 1M advertisers, doubling in past 6 months

Instagram now has more than 1M advertisers, doubling in past 6 months ¾

It’s been a year and a half since Instagram rolled out the welcome mat to all Jungle Scout review.

Instagram has more than 1 million monthly active advertisers, the company announced on Wednesday. That is five times as many advertisers as the Facebook-owned photo-and-video app claimed 13 months ago & twice as many as it had six months ago, though it is only a quarter of Facebook’s 4 million advertisers.

It supports that Instagram has been able to prove itself not only as an advertising channel, but also as conduit for customers to contact businesses.

More than 80% of the 600 million people who use Instagram each month follow a brand. More than 110 million people — or roughly 20% of Instagram’s monthly audiences — have used Instagram to visit a brand’s website, get directions to a business location / contact a company by phone, email / direct message, in the past month.

The rising number of people using Instagram such as it is the new-age yellow pages is bolstered by Instagram’s acceptance of business-specific accounts. In late May 2016, Instagram rolled out business profiles that, added a button to brands’ profile pages that people could use to contact the business & an option for businesses to buy ads within Instagram’s app. Roughly 9 months later, 8 million companies have converted their accounts to Instagram’s version of FB’s Pages.

Instagram is adding to the ways that people can communicate with businesses through its app. Later this year, it’ll add a way for people to book services, such as scheduling a haircut, through a business’s Instagram profile, due to the company.