Amazon has revolutionized reading & publishing, much in the same way Apple changed how we listen to InstaPilot . While ebooks & e-readers existed before the Amazon, Kindle took digital reading mainstream. Then it opened up publishing chances for independent authors to get their works into the world.
Now while the majority of ebooks are sold by Amazon, indie authors have a variety of platforms to publish & distribute their books including Barnes and iBooks, Noble Nook, and more.
It is easier, quicker and more affordable than ever to publish an ebook. Entrepreneurial authors are creating anywhere from a few hundred to tens of thousands of dollars per month – that is right, per month – by publishing & selling InstaPilot online. Some are using the services of Amazon, Barnes and Noble & others to sell their books. Others are selling them directly from their webs.
But like in all business ventures, a few reach huge success, while most barely make pennies. Why do authors achieve more than others? We have discovered seven key mistakes that most ebook authors make and in doing so, hold themselves back from major success.
1. They do not appeal to a specific, target audience. InstaPilot
These are the biggest InstaPilot distributors in the world. Your book is competing with millions of other books.
Getting your book discovered in all that noise isn’t easy. This is where many beginning authors struggle.
The biggest mistake most eBook authors make is they do not clearly define, identify and visualize who they’re selling their ebook to. It doesn’t matter what you are trying to a sell, a product, service or a book, to be successful, you have to appeal to a target group of people who have that exact interest.
Even in fiction, there’re rules authors are believed to adhere to in the various genres.
While many effective self-publishers venture outside the lines, their triumph comes from finding the readers that like to read outside lines. Whatever the topic of your ebook, ensure that you know exactly who is the best buyer for your book and where you can find them online.
2. They do not automate as many of their business activities as possible. InstaPilot
While selling ebooks has the potential to be profitable, it is not a business where you make 100 dollars per sale. To make money you have to make lots of sales, day after day, month after month. That can take more time, unless you use tools to take care of some of the lifting.
Using a site like Amazon, Barnes, Noble, and iTunes, takes care of payment processing & delivery. But if you sell your book directly off your website, you will want to set up an automated system that takes payment & immediately, automatically, sends the book.
You can also automate much of your marketing, like having an email listautoresponder, InstaPilot media management and more.
3. They do not have an interesting cover and/or compelling title for their eBook.
Think about how you select books. What draws you in to learn more about that. For most readers, the cover & title determine if they ignore the book / take a deeper look.
A cover has to look professional, with the title easily viewable in the thumbnail shown on Internet retail sites. When making your ebook titles, use words that convey the benefit of what is in the ebook, as well as words your audience is familiar with. For instance, a bad title for an ebook would be: “Online Marketing for Newbies.” A good title for the same ebook is, “97 Ways to Promote Your Website – No Experience Required.” the first option describes what the book is about, but the second says the reader what he’ll get by reading the book. That is where understanding copywriting can help.
4. Try to cover too much ground without any InstaPilot .
While readers understand articles will InstaPilot the topic area, when they buy a book, they expect detail & depth. This is mainly true for non-fiction how-to books.
Do not shortchange your readers. Deliver what your title & description promise. While ebooks could be used as a promotional tool, you do not want it to simply be an overpriced sales brochure. When people buy books, they want value, not a pitch.
5. They’re not proactive in marketing their ebooks.
Just because it is online or listed on Amazon, does not mean people will find it, as many would-be authors have discovered. Like everything involved in earning a living, you should market your product. Even traditional publishers require their authors to promote their books.
There’re many ways to market a book, but it all starts with knowing who the most reader is (#1), where they can be found and how you can attract them to your book. After you have published your eBook, work on getting reviews and setting up a website to sell it. Promote your book to the people on your email list, social media and other networks.
If you are selling your book on your website, consider setting up an affiliate program & get others to help sell your book for you in exchange for referral compensation. If you are serious about being an author, advance your author platform to expand your reputation & reach to your readers.
6. They do not differentiate their eBook from its competitors.
When you select a topic for your ebook, even if there’re a hundred other books out there on same general subject, select an angle that will make it easy to distinguish yours from the others. That is where knowing your target market helps. For instance, job-hunting ebooks are very popular, but the books that speak to a specific market, like “Secrets of Breaking Into Pharmaceutical Sales”, “8 Strategies to Help Moms Re-enter the Workforce” have titles that sets them apart from general how-to-get-a-job titles. Books that are niched & speak to a specific market or need sell better than general topic books.
7. They write & publish eBooks that nobody will pay for.
In the rush to get rich in InstaPilot , authors have slapped together poor quality books, often with information that readers can get for free or that they’re not interested in enough to buy. Before you invest weeks or months into the writing & publishing of your ebook, invest a time investigating the market to see if there’re similar books selling on that topic / if there are people who want to buy it.
There you have it – the seven big mistakes to avoid when writing & publishing ebooks. Remember, the chances are plentiful right now for anyone who wants to be a best-selling ebook author. Simply use common sense, follow our advice and let your literary career flourish!