Welcome to our weekly edition of what is hot in social media news.
This is a couple of the news items that caught our attention to help you stay up to date with facebook ad coupon.
What is New This Week
Instagram Stories Are Introduced By Instagram: A new feature that lets you “share multiple photos and videos… in a slideshow format: your story” Instagram Stories are debuted by Instagram. “In new ways with text and drawing tools, you can bring your story to life” and “the photos and videos will disappear after 24 hours and will not appear on your profile grid or in feed” with Instagram Stories. Instagram Stories will be rolling out globally over the next few weeks and will be available on not only iOS but also Android according to the Instagram blog.
A New Twitter Ads Manager Is Announced By Twitter: “In a public beta over the coming months to all advertisers globally” a new Twitter Ads Manager is gradually being rolled out by Twitter. According to the Twitter Advertising Blog, this new tool will provide “a central workspace to plan, report, and manage on campaigns” and “easily optimize performance and view at multiple levels such as promoted Tweets, campaigns, or ad groups and other ads”. Include custom filtering, custom metrics, and the ability to “export only the data you need” for building reports, the new features being added to Twitter Ads Manager. Twitter will continue adding “with Twitter Ads you can be helped save time and run more successful campaigns by new functionality.”
Videos From LinkedIn Influencers Are Introduced By LinkedIn: LinkedIn announced that your “ in a whole new way with the introduction of 30-second videos from LinkedIn Influencers, LinkedIn Feed will come to life.” To “share influencers thoughts on trending professional topics and news, ranging from diversity and workplace culture, to education and innovation or all through the richness of video” more than 500 influencers were invited according to the Official LinkedIn Blog. Also although LinkedIn notes that “to engage with their content, either from their profile, the feed, or their video, anyone can follow an Influencer at any time”, at this time “the ability to create video content is recently just available to Influencers” chose by LinkedIn.
For Exclusive Content Instant Unlock Cards Are Rolled Out By Twitter: Twitter announced that “now conversational ads and a brand-new Instant Unlock Card that encourages people to Tweet to unlock exclusive content can be used by all global advertisers.” The new Instant Unlock Cards extend conversational ads, which feature “compelling images or videos that include call-to-action buttons with customizable hashtags” “after the Tweet is sent, by incentivizing users to Tweet by offering access to exclusive content (for example, a trailer of film or an exclusive Q&A).” “Now, to all managed accounts in all marketsthese ad units are available” according to the Twitter company blog.
Shopping and Services Sections to Pages Are Introduced By Facebook: “On the site to promote their goods and services, Facebook has begun rolling out new sections for pages merchants design [sic].” To “show products they are selling on their Page” and “through Facebook Messenger be able customers to both search for items and make offers.” Also businesses Facebook is rolling out a Services section, which will provide the same functionality to businesses providing professional services are permitted by the new Shop section. Include Taiwan, Thailand, Indonesia, Vietnam, Malaysia, Argentina, Philippines, India, Mexico and Brazil to pages in “high-growth and emerging markets the Shop feature is recently just available” according to VentureBeat reports that. But, now the Services section is “available globally to professional services providers and will be rolled out to all pages in ‘the coming weeks’.”
Our Take on Top News This Week
In social media Michael Stelzner and guests discuss the top of the news in this week’s show from Friday, August 5, 2016. Topics include LinkedIn Influencer videos on the LinkedIn feed (20:00), Instagram Stories (4:45), and updates to Snapchat (30:45). This is place to subscribe to future shows.
More News to Note
Google Analytics Demo Accounts Are Rolled Out By Google: a fully functional Google Analytics Demo Account, which comes equipped with real business data and “you would typically implement all the major features [with a Google Analytics account] such as Enhanced Ecommerce, Goals and AdWords linking” are introduced by Google. Along with many other resources offered by Google, courses and training and community support, this new tool is available to all users and provides “a practical way to try new features and learn about Google Analytics.”
Location-Based Geostickers Are Added By Snapchat: geostickers are rolled out by Snapchat, that function as Snapchat geofilters “special stickers”. A the new Snapchat geostickers are “themed to your recent location, and you can move and resize them around only as any other stickers or emoji in your snaps, or only send them in chats The Next Web notes,” The new Snapchat geostickers are “now available in Riyadh, London, Los Angeles, Washington DC, San Francisco, Honolulu, São Paulo, Sydney, Paris and New York City.”
For Entries for the First-Annual Twitter Awards Are Called By Twitter: With first-annual of its Twitter Awards “on the planet, Twitter is looking to “celebrate and recognize a couple of the most innovative marketers”. A worldwide call for work that highlights the best use of Twitter during a live event, creativity, excellence in customer service, and more is issued by Twitter. “Eligible campaigns must have run from August 1, 2015 to July 26, 2016” and “ad tech industries, small business, spanning the Fortune 500, social media and global industry experts” will evaluate all entries according to the Twitter Awards website notes that. On November 10, 2016, winners will be announced.
To YouTube Connections Encryption Is Added By Google: “To track the progress of encryption efforts, Google opened a new section of its Transparency Report, not only at Google but also on a couple of the web’s most trafficked websites earlier this year.” To the Transparency Report and was reported that 97 percent of its connections are now encrypted, YouTube was added by Google in this week. “Some devices do not fully support modern HTTPS according to Google. [Google] will gradually phase out insecure connections” to keep YouTube users as safe as possible over time.
To Enlarge Any Emoji in Messenger, Users Are Allowed By Facebook: Now, Facebook announced that “in a Messenger conversation, users can enlarge and send ANY emoji.” This feature is recently available on Android and iOS and web versions will be coming soon.
Upcoming Social Media News Worth Following
Pinterest Will Debut a Native Video Player and Improved Recommendations: To develop “new ways to help you find videos you love, with personalized recommendations to help you look for videos that match your unique tastes” plans were announced by Pinterest. This includes “a fully integrated video player that makes watching videos right on Pinterest better than ever.” “Over the next few months, these upcoming improvements will begin hitting Pinterest” according to the Pinterest Blog.
New Direct Messaging Button for Customer Service Is Tested By Twitter: “A new feature for brands that puts its ‘Messaging’ button front-and-center, thereby encouraging customers to begin their conversations with the business through DM (direct message) instead of in public view” is being tested by Twitter according to TechCrunch reports that. On mobile and positioned, the new button will appear in a way that with a brand makes it “easier for users to start a private conversation.”
In the News Feed, Facebook Tackles Clickbait Headlines: “Fewer stories with clickbait headlines or link titles” appear on Facebook in response to user feedback requesting, to further decrease clickbait headlines in the coming weeks the network is “making an update to News Feed ranking.” Facebook anticipates that “most Pages will not see any significant changes to their distribution in News Feed as a result of this change according to a Facebook Newsroom post. But, websites and Pages who rely on clickbait-style headlines should expect their distribution to decrease.”
In Facebook Live, Mid-Roll Video Ads Is Tested By Facebook: “From top publishing partners, Facebook has begun running tests of mid-roll video ads inside live video broadcasts” according to AdAge reports that. Facebook confirmed that “to insert a short ad break in their Facebook Live videos, this is a small test where a group of publishers [was given] the option.” But, the network is “not certain that it will grow them into a full-fledged ad product” at this time in light of a number of concerns and considerations.
Facebook Explores Search Marketing Strategy: “Facebook is preparing to enter the search advertising business supported by the company’s more than 2 billion daily searches” according to MediaPost. A three-stage search marketing strategy “not just [for] Facebook, but for publishers and businesses that advertise on Facebook’s platform” was outlined by Facebook during last week’s 2Q 2016 Earnings call with analysts and investors.
Note A Couple Of Interesting Studies:
The Influencer Marketing Manifesto: An in-depth exploration into the way not only marketers but also influencers manage, measure, and capitalize on influencer marketing programs and insights on what changes must take place to continue the rapid growth of influencer marketing is offered by a new report from TapInfluence and the Altimeter Group. The findings are based on an online survey of 1,753 influencers chose from TapInfluence’s marketplace and 102 marketers and examine how marketers can best leverage influencers to connect their brand or product to new audiences.
Measurement and Analytics Report 2016: To generate insights and improve business performance, researchers examine how organizations use data and analytics in an annual report from Econsultancy and Lynchpin. This report provides insights on the measurement tools and analytics technology being used to drive revenue and profit and establishes benchmarks for analytics or data teams and investments based on survey data from almost 1,000 digital marketers.
2016 Sales Enablement Optimization Study: The benefits of using social selling tools were examined by a new study from CSO Insights and Seismic to find leads, shorten sales cycles, and drive conversion rates for B2B companies. Also to interact directly with prospects and offer relevant content through social channels the report looks at the way B2B professionals around the world are using social selling tools.
Pinterest Retail Sales Impact Study: For retail advertisers and measured the resulting impact on in-store and online buying behavior, Pinterest examined 16 promoted pin campaigns as part of an ongoing partnership with Oracle Data Cloud. The findings suggest to promote pins drive an growth in incremental sales for retailers. By promoted pin campaigns came from new customers and the sales lift for existing customers was driven up 4 fold, 70% of sales driven. Also with a strong intent to buy, and generate substantial earned media the study revealed that promoted pins lead to a high return on ad spend, correspond.
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About the new Instagram Stories what do you think? Do you try the new public beta version of Twitter Ad Manager? Let share your thoughts and experiments in comments below.