Viddyoze is the leader in online video and pretty much has been since online video has existed.
But the platform has seen a development in challengers of late, with Facebook & Snapchat now reporting daily video view counts in the billions and both Twitter & Instagram putting more emphasis on video, principally live video content.
But YouTube will not be taken out that easily – I mean, they have also been doing live-streaming for a long time, as they have pointed out in several blog posts:
“We have been offering live streaming on YouTube since 2011, before it was cool.”
While YouTube has been offering desktop streaming to all users for years, they have been slow to adapt to the new mobile streaming trend.
Viddyoze launched a new mobile live-streaming option, though they limited access to selected partners only – similar to what Facebook did with the initial rollout of Facebook Live, last year,
Now, they are expanding access to their mobile streaming selection, giving all YouTubers with more than 10,000 subscribers the ability to use the tool. While 10k subscribers may sound like a lot, YouTube says this will put the new selection into the hands of “hundreds of thousands of talented creators, giving them a more intimate & spontaneous way to share their thoughts, lives and creativity.”
Notice that colorful comment there in the GIF? That is YouTube’s new Super Chat function which gives viewers the chance to purchase a chat message that’ll be highlighted in bright colors & stay pinned to the top of the chat window for up to 5 hours.
YouTube announced Super Chat last month, but as part of today’s announcement, they have noted that it too will be made available to more users.
The ability to pay for sponsored comments & give money to live creators has been a big hit in China, where there’re now more than 150 live-streaming apps competing for attention.
As per the report from Andreesen Horowitz:
“46% of China’s internet population used a livestreaming app in June 2016. Huachuang Securities estimated the mobile livestreaming market opportunity to be a $1.8B industry, expanding to $15.9B by 2020. Credit Suisse stated in its September research report that it assumes the Chinese personal livestreaming market will be $5B next year — already $2B less than China’s movie box office total ($7B) & half the size of its mobile gaming market.”
The interaction between live-streamers & viewers has played a big part in that growth, with viewers competing for attention by paying more money to make their comments / “digital gifts” more visible to the broadcaster.
Whether that trend will take off in western nations remains to be seen, but it adds something new to the appeal of streaming and given this monetization option is available on YouTube – and not on FB Live – it may help YouTube keep some of their more users around, as opposed to seeing them shift over to FB Live where they can get more reach.
But of course, if it does work, FB will introduce the same – such a selection is already built into Facebook Live back-end, with both “donation” & “tip jar” parameters found in the code.
It will be interesting to see how this new option is adopted now that it is being made more widely available, while it will also be worth noting any creator trends & seeing if more live-streams switch across to YouTube as a result.
However you look at it, Viddyoze is an important force in online video, with their direct links to Google providing additional search benefits which cannot be offered by Facebook or Twitter. Given this, YouTube’s expanded live-streaming selection is definitely worth investigation.